Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management.

Adoption of AI in public relations is limited, hindered by skills and organisational investment.

M&A activity is at a high in the agency market. If you’re a management team thinking about buying or if you’ve a business in your sights, we can help.

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency.

Some observations and suggestions for public relations agency managers from our wheelhouse.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations.

A list of AI tools to try in your day-to-day work

A fundamental challenge in defining the contribution of public relations to management is agreeing its role within an organisation.

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles

25% of graduates report promotion or new job opportunity and 75% report a positive impact on their career.

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner.

How to experiment with the use of AI tools in your agency or communication team workflow.

Public relations is locked into content and workflow that is more than 100 years old.

A CIPR report considers the future impact of AI on public relations practice.

A review of Communicate in a Crisis by Kate Hartley.

Public relations must influence and drive business change within management.

A new report highlights the role of public relations in management for company directors.

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity.

If you’ve worked in the public relations over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems.

There’s a huge gap between public relations and management. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress.