Blog

book review Stephen Waddington book review Stephen Waddington

Meeting Marc C. Whitt

A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice.

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Stephen Waddington Stephen Waddington

The GPT-3 marketing and public relations practitioner

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations, but make sure that you fact check. The shiny new toy is an ethical minefield.

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Stephen Waddington Stephen Waddington

End of term report

My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal.

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Stephen Waddington Stephen Waddington

A thank you letter to Richard Bagnall

Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations

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Sarah Waddington Sarah Waddington

A new direction

I'm joining Stephen at Wadds Inc. Our shared passion and purpose is to deliver sustainable value and ethical growth for great people doing great things in the creative industry space.

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Stephen Waddington Stephen Waddington

Family business

Today is the first day of the second generation of Wadds Inc. We’re relaunching the professional advisory firm as a family business.

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