Blog
The many paradoxes of public relations
Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading.
Future of local news report is a grim read
Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy.
Report finds people avoiding news and trusting it less
The news industry faces challenges building trust with its audiences and evolving its business model.
How to contribute to the CIPR crowdsourced tool project
The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice.
Competence, growing pains, and talent turmoil highlighted by CIPR report
The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities.
How do you solve a problem like proving the value of public relations to management?
A fundamental public relations problem lies at the heart of public relations practice.
Glassdoor reviews as a signal of corporate misconduct
Company reviews posted by employees are an indicator of the cultural health of an organisation.
We can’t fix the mental ill-health epidemic without breaking down the ingrained stigma
Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry.
How to increase your media relations pitching success
Analysis of 400,000 email media pitches has found that brevity is the key to success.
Audit Reform Bill is limp response to corporate failure, climate and social concerns
There’s nothing in legislation proposed by the Government to robustly corporate reporting failures or tackle climate and social concerns.
Parliament calls for better scrutiny of influencer market
The DCMS inquiry into influencers highlights risk but ignores its potential. I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report.
Seven ideologies of public relations
Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience.
Imposter syndrome and public relations
The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.
Recession warning: what’s your plan?
The Government’s own economic indicators are bleak. Now would be a good time to check your recession fitness.
The role of public relations in addressing societal discord
A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. It’s an idealistic viewpoint.
Meet the first Socially Mobile class of 2022
Innovative learning design, a supportive community, and content from industry leading practitioners has provided Socially Mobile students with networks and strategic skills to step up.
The researcher’s dilemma
The humility of post graduate learning and the application of research into practice.
How public relations responded to COVID-19
A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. It’s an uplifting record of the profession’s work.
Trends in the integration of marketing and public relations
The integration of marketing and public relations within an organisation is highly situational. It depends on market, size, type of organisation, and scale.
Thinking critically and recognising what I don’t know
There’s a lot of benefit of coming to a PhD research project as a mature student but it’s not without shortcomings.