Healthy, constructive debate results in better creative and organisational performance. People that are prepared to challenge the status quo should be celebrated.

Here are 25 things to think about if you’re thinking of going freelance or starting an agency.

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

A market gets the tools that it deserves.

You need to work hard to find opportunities in a recession but innovative agencies will always sniff them out. Fortune favours the brave.

The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future.

COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.

The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term.

As the lockdown is relaxed psychologist Simon Proudlock makes a personal inventory and suggests that we all should do the same.

No two lockdown experiences have been the same. Now employers must pick up the pieces.

The future of news is complicated. The Reuters Institute Digital News Report 2020 is a challenging read. There are no easy answers.

There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships.

Strong leadership and strategic planning is needed to remodel organisations.

The UK PR industry needs an estimated 5,000 additional BAME practitioners if it is to be representative of the public that it serves. The Blueprint sets out a practical pathway to tackling the issue.

COVID-19 is reshaping the agency landscape, media and the future of work. That includes my own.

How simplyIC remodeled its event by focusing on delegate experience.

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report. It’s a lesson in life and PR.

A book that provides a blueprint for modern reputation management. Buy it for your boss.