Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution.

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit.

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse.

The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.

A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit.

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser.

Podcast creation, dissertation topics, beautiful decks, news management, organic social, fake news report and a new badge.

Here are 20 topics bridging academia and practice that would make the basis of excellent dissertations for media and public relation students.

The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy.

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet.

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us.

An essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years.

Podcasting is in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest.

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions.

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, Ofcom on children's media use and Digital Download date. 

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness.

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more.

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.