The value of the PESO framework as a planning tool for marketing and public relations (PR) lies in the integration of different forms of media.

A new panel launched by the CIPR will explore the impact of artificial intelligence on public relations, and conversation in the public sphere.

This is an article about the abuse and misuse of language. There’s a simple message: speak and write as plainly as possible if you want to be understood.

The press release or news release is often debated on this blog. It's a form of corporate communications content and workflow that is more than 100 years old. Who better to speak up for the form than Business Wire's director of social and evolving media?

An open letter to business leaders from BlackRock CEO Larry Fink has put the relationship between organisational purpose and profit under the spotlight.

Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.

The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.

Absolute answers on the impact of General Data Protection Regulation (GDPR) on public relations are hard to come by especially from database vendors. It's an issue I shared recently with ResponseSource founder and chairman Daryl Willcox.

After Storify closed last year I asked Mynewsdesk marketing boss Jonathan Bean whether it still made sense for brands to invest in cloud-based services.

Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders.

Emojis are a visual code used for messaging on the internet. They transcend demographics and language itself. It’s surprising that they are frequently overlooked as a means of public engagement.

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse.

Paul Doran calls on us to question what we see in national and international news media and to re-examine the role of social media.

These are the 21 blog posts that defined my 2017. The posts explore modernity in public relations, my day job at Ketchum, learning, workflow and mental health.

Storify is closing as a free service. It has implications for how individuals and organisations tell stories, and strikes at the cultural history of the internet.

Cardiff University public relations graduate Natalia Bucelnikova is the brainchild behind Future Communications Accelerator, an innovation new learning and development programme.

Challenging your own personal bias is the first step to tackling diversity.

Platinum will tell the story of the CIPR over the past 70 years through the voices of its members.

I’m doing a Boxing Day swim in Whitley Bay and raising cash for a local foodbank in the run up to Christmas. I’d love your support.

I'm keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue.