Blog
Public relations in 2017
Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress.
How a Nottinghamshire fire crew use social media for public engagement
Firefighter and Stapleford Fire Station crew manager Kevin Tedds on using Facebook for community education and information.
Find out what Amanda Coleman learned by blogging every day for a year
A commitment to writing daily is a good response to writer’s block. Amanda Coleman has been blogging almost every day in 2016.
Foodbanks tell their own story of poverty in modern Britain
A visit to a foodbank in Newcastle shows that Paul Laverty and Ken Loach’s portrayal of hardship in the film I, Daniel Blake wasn’t an exaggeration.
Chartered PR Practitioner reaches important milestone
More than 160 people have achieved Chartered PR Practitioner status. It’s a symbolic milestone on the way to establishing a standard for public relations practice.
Foodbank fundraiser
I'm raising awareness and funds for a local food bank in the run up to Christmas. Please consider making a donation.
Blogging is alive and well
Many bloggers run lucrative media operations that rival traditional media.
Working with influencers: discovery versus databases
In this guest post Marcel Klebba discusses influencer identification using data analysis versus databases. He puts Webfluential, a database tool, through its paces.
13 planning insights from Ofcom's children and parents media report
I’ve read the latest 230 page Ofcom report so that you don’t have to. It reports on children’s media literacy.
How to build a social media content calendar
It's important to plan your social media campaign before you start posting content. Here's how.
Putting the public back in public relations
The last thing you need to read following the European Referendum and the US election is the perspective of a middle aged British white man, but here goes.
Public relations can’t get no education
The career journey in public relations is far from straightforward. Learning and development is a work in progress.
Made in the North East: beautiful products created from recycled materials
A start up has combined craft, design and recycling to produce gorgeous handmade products including cases for tech kit.
Exploring the future impact of the internet on our relationship with organisations
This is a summary of a presentation that I gave at Brandwatch’s European Now You Know user conference in London, UK.
8 things we learnt from the 2016 PRCA Digital Report
The PRCA Digital Report is a benchmark for how the public relations business is getting to grips with digital and social forms of communications.
Paul Sutton on tackling mental health in public relations
Paul Sutton shares how he's bringing his personal story of managing mental health to bear to help agencies and communication teams. There's a strong business case.
Consumers block ads. Publishers block ad blockers. What's next?
There’s a standoff on the internet between consumers and publishers. It's difficult to see how anyone can win.
Adventure is closer than you realise
Working 9 to 5, or thereabouts, leaves 16 hours free. It’s the perfect amount of time for a microadventure.
It’s news but not as you’ve known it - Reuters Institute report on digital news
The Reuters Institute Digital Report 2016 reports on the ongoing decline of traditional news media and its uneasy relationship with digital platforms.