The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. 

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications.

A CIPR report considers the future impact of AI on public relations practice.

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice.

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

Tools are increasingly used to help us work smarter and more efficiently. Please help contribute your favourite tools to this crowdsourced project.

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel.

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.

The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.

The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.