Blog
AI in PR shifts from experimentation to implementation
We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.
Policy and training needed to counter employee DIY AI risk
Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage.
Public relations braces for AI
While AI could automate tactical public relations, uniquely human strategic skills are at low risk of substitution, according to a Government report.
Status report: artificial intelligence (AI) in public relations
The impact of AI on public relations is set to be transformative for public relations practice, but it will demand updated practitioner capabilities.
Brand Vandal ten years on
“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times.
AI tool explosion set to disrupt public relations
A CIPR report considers the future impact of AI on public relations practice.
AI Ethics guide foresaw “mutant” A Level algorithm
The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work.
The AI tool chasm in PR
A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.
How to communicate about AI
Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.
Letter from Seattle: searching podcast content
The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.
Automation threatens a quarter of marketing and PR jobs, ONS report
Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.