Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management.

We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage.

While AI could automate tactical public relations, uniquely human strategic skills are at low risk of substitution, according to a Government report.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. 

“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times.

A CIPR report considers the future impact of AI on public relations practice.

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.