Blog
Under the influence
The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance.
How to stop fake news and misinformation
A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web.
Letter from Newcastle: thank you Pam and sorry Sarah
The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast.
Letter from Newcastle: There’s a tool for that but be wary of free stuff
Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.
Letter from Ledbury: the sharing economy is a work in progress
#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet.
Once upon a time in public relations: 21 fairy stories about professionalism
Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrate 21 larger than life characters helping the public relations industry in the UK to grow and thrive.
NHS at 70: Ten difficult conversations for communicators
The latest edition of FuturePRoof published today explores the role of communication in the NHS.
Target for BME diversity in public relations underestimates issue
The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised.
#FuturePRoof: Leaders speak out on value of public relations
New #FuturePRoof research supports the case that public relations needs to operate at the highest levels.
Mental health typically managed as a performance issue in public relations
A #FuturePRoof report published by the PRCA explores the mental health of the public relations profession.
A story of two books about public relations - separated by 25 years
The second edition of #FuturePRoof continues to assert the value of public relations.
#FuturePRoof is back to assert the value of public relations
The ambitious crowdsourced project is seeking to start a conversation about its value with the public and the organisations that it serves.
Innovation is taking place in almost every area of the public relations agency business
Public relations industry leaders explore future of agencies in #FuturePRoof project backed by ICCO and the PRCA.