A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes.

In the second of a three-part series, we look at how you can evaluate your board to ensure it is working effectively on your behalf.

Wadds Inc. supports creative agencies with company direction and differentiated propositions. In the first of this three-part series, we look at how a wrongly structured board or no board at all, can be a real barrier to growth.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage.

While AI could automate tactical public relations, uniquely human strategic skills are at low risk of substitution, according to a Government report.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. It is every bit as good as the original.

A marketing industry insider explores how a sector built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth.

The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. 

As part of our work we help creative agencies to set company direction and provide support with strategic growth plans. We’ve looked at key areas for all businesses to concentrate on now as part of 2024 business planning.

Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice.

Using large language models like Claude 2 to extract information from academic papers.

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications.

United Nations communications leader Melissa Fleming spoke about the role of public relations in countering false narratives, inspiring compassion and enabling positive change during the 2023 Maggie Nally Lecture.

“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times.

The World PR Forum and PRAXIS conferences in India highlighted the focus of the Global South on professional development through qualifications, continuous learning, and community to advance public relations as a profession.

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.