The Chartered Director qualification from the Institute of Directors (IoD) provides strategic insight and governance expertise that enhances your skills as a director.

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model.

Trust and alignment with management remain top challenges for the European public relations profession.

I’m honing in on a PhD research study with thanks to my community,

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap.

A positive outlook and newfound resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood of Moore Kingston Smith LLP and Mark Madsen of Madsen Advisory Ltd explain more.

Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge.

Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations.

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed.

I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions.

A comprehensive assessment of how institutions, including governments and businesses, fail to listen to their publics effectively, and the damage that results.

Whether you’re a startup or a mature business, one of the most important ongoing decisions is about sources of finance. Here are some of the current options available to UK entrepreneurs and agency owners.

The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth.

A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it.

An example of applying a task-based innovation process to academic research management workflow.

Agencies should be embracing future and foresight work, not just for themselves but for clients too.

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication.

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management.

Adoption of AI in public relations is limited, hindered by skills and organisational investment.

M&A activity is at a high in the agency market. If you’re a management team thinking about buying or if you’ve a business in your sights, we can help.