British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions.

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation.

You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.

Media and public relations are rich topics for research. Here are some suggestions for areas of study for students thinking about dissertation topics.

The delivery of mental health provision is a public relations challenge. Behavioural science offers a potential solution.

The Dasgupta Review is the most important document you will read this year. The future of the natural environment depends on it. An urgent Government response is needed.

Our emotional response to safety, food, sex and self-actualisation will always trump rational thinking. Don’t be a dick.

Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.

This is my deck from a CIPR Scotland event today called Working Well @ Home: Managing PR from the kitchen table. It aimed to support productivity and wellbeing during lockdown.

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice.

You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.

This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.

Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society.

A book about response bias, search listening and gaining consumer insights from big datasets.

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton.

The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.

Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.

COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps.

What does good management look like in an agency? Here are key performance metrics.