This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work.

Anyone can make and share a Twitter Moment. It's a great way of sharing user generated content from a community.

Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work.

AVE has mutated into a new form of measurement for the digital and social age called EMV. Neither has any place in modern practice.

Fake news, business models and platform disintermediation are all issues raised by a report on the news business.

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.

New #FuturePRoof research supports the case that public relations needs to operate at the highest levels.

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession.

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report.

The CIPR has shifted its position on AVE from education to legislation. It's a bold move but it needs a rethink.

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations.

Public relations should be grateful to Robert Cialdini for his latest book Pre-Suasion: A Revolutionary Way to Influence and Persuade.

This is a story about how I manage my mental health. It's a story about death, illness and relationship breakdown. It's a story about life.

A blog about career development in public relations with insight from expert practitioners.

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse.

In this guest post, pilot and Ketchum colleague RP Kumar applies lessons from the air to international conference calls.

I'm usually not a fan of self-help or spiritual books but The Book of Joy is a bit different.

Communicators have an opportunity to make the General Election campaign the best possible conversation about the future of the UK.

If a student asks for help with dissertation research, consider recording audio responses rather than writing responses. It's quick and less formal.

Myths of PR by entrepreneur Rich Leigh shot to the top of Amazon bestseller lists this week. It takes down some popular misconceptions about the public relations business.