In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening.

The Conservative Party has discovered a way to get both supporters and detractors to share its message with their social media communities.

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. It spotlights the need for urgent legislation to govern political campaigning.

Next time you call out a brand on the internet please stop and think about the individuals behind the social media profile.

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.

A new Forrester report explores the application of social media listening tools and characterises the market.

Happy birthday Twitter. The social network remains a work in progress but is adored by hardcore users.