Blog
Scaleups: A hidden powerhouse of the UK economy
While startups grab headlines, it’s scaleups that are quietly powering growth in the UK economy, generating £1.4 trillion in revenue and employing 3.2 million people.
UK public relations industry backs voluntary code to fix 'broken' pitch process
Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity.
European Communication Monitor: a 15-year retrospective
The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.
Accidental managers
Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice.
Tear up your reports and shift to realtime data dashboards
It’s time for PR to shift from weekly and monthly reports to live dashboards. Google Data Studio is a good place to start.
Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue
The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.
House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation
A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit.
8 lessons from the ICCO World PR Report
An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress.
13 planning insights from Ofcom's children and parents media report
I’ve read the latest 230 page Ofcom report so that you don’t have to. It reports on children’s media literacy.
8 things we learnt from the 2016 PRCA Digital Report
The PRCA Digital Report is a benchmark for how the public relations business is getting to grips with digital and social forms of communications.
Public relations is a work in progress: CIPR State of the Profession 2016 report
The CIPR State of the Profession 2016 report makes for mixed reading. It's a profession that is very much a work in progress.