A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.
All tagged facebook
Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post.
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
Facebook, we need to talk about our relationship.
We can’t foresee how the data that we share via the internet might be used. That's an issue.
The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.
Organisations need to find their purpose in society. Facebook shows how in a manifesto by founder and CEO Mark Zuckerberg.
A free tool from Facebook is useful for helping to characterise audiences or publics and understand demographics and behaviours.
Facebook Live is the hottest new thing since the last hot thing but how can brands use it to engage with audiences or publics?
A free tool from Facebook is useful for helping to characterise audiences or publics.