Blog
Facebook is listening to your conversations but not in the way you think
A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data.
Letter from Kingston Park: rugby lessons for life
Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive.
Privacy isn’t necessarily a good thing
Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation.
How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter
A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.
Facebook is local media
Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post.
Unpacking the Facebook newsfeed
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
Mind your data: individuals and organisations
We can’t foresee how the data that we share via the internet might be used. That's an issue.
Making the Facebook newsfeed algorithm work for PR
The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.
Empowering a global community through people and relationships
Organisations need to find their purpose in society. Facebook shows how in a manifesto by founder and CEO Mark Zuckerberg.
Facebook knows more about you than your mother
A free tool from Facebook is useful for helping to characterise audiences or publics and understand demographics and behaviours.
Facebook Live for brands and organisations
Facebook Live is the hottest new thing since the last hot thing but how can brands use it to engage with audiences or publics?
Using Facebook Audience Insights for public relations planning
A free tool from Facebook is useful for helping to characterise audiences or publics.