We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement.

A new Wadds Inc. report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation.

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis.

A new report makes the case for the elevated role of corporate communications in management.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators.

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems.

A new report identifies five critical trends to future proof the corporate communications function.

A call for fresh, bold thinking to reimagine Britain’s future and its role in the world.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy.

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy.

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function.

There’s limited realtime data about the health of the UK market for public relations. We want to change that.

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance.

The criticism levelled at Arts Council England this week highlights the sensitivity that organisations face in making statements on political and social issues.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence.

When should an organisation take a stance on a social or political issue?

A new Wadds Inc. report explores the contemporary contribution of public relations and corporate communications to management.