Blog

Sarah Waddington Sarah Waddington

Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model.

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Stephen Waddington Stephen Waddington

Call for submissions for AI #PRstack tool guide

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap.

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Sarah Waddington Sarah Waddington

Appetite remains for agency acquisitions across UK and Europe

A positive outlook and newfound resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood of Moore Kingston Smith LLP and Mark Madsen of Madsen Advisory Ltd explain more.

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Sarah Waddington Sarah Waddington

The cost of finance

Whether you’re a startup or a mature business, one of the most important ongoing decisions is about sources of finance. Here are some of the current options available to UK entrepreneurs and agency owners.

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