Blog
Book Review: Building a Culture of Inclusivity
Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.
Humans still needed in AI-assisted public relations
The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate.
Study calls for a more socially conscious approach to public relations
A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.
From CIPR Chartered PR to IoD Chartered Director
The Chartered Director qualification from the Institute of Directors (IoD) provides strategic insight and governance expertise that enhances your skills as a director.
Book review: ‘How To Sell Value – Demystified’ by Crispin Manners
Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model.
The future of European public relations: key findings from the ECM report
Trust and alignment with management remain top challenges for the European public relations profession.
How do you solve a problem like the strategic role of public relations in management?
I’m honing in on a PhD research study with thanks to my community,
Call for submissions for AI #PRstack tool guide
We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap.
Appetite remains for agency acquisitions across UK and Europe
A positive outlook and newfound resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood of Moore Kingston Smith LLP and Mark Madsen of Madsen Advisory Ltd explain more.
Building a second brain using AI and automation
Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge.
Time served is the key metric for career progression in public relations
Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations.
Making mergers and acquisitions work
The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed.
Insights into the future role of public relations in management
I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions.
Book Review: Organizational listening - The missing essential in public communication
A comprehensive assessment of how institutions, including governments and businesses, fail to listen to their publics effectively, and the damage that results.
The cost of finance
Whether you’re a startup or a mature business, one of the most important ongoing decisions is about sources of finance. Here are some of the current options available to UK entrepreneurs and agency owners.
How can we level up regional public relations in the UK?
The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth.
Understanding the impact of AI on public relations
A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it.
Research management: keeping track of literature and building knowledge
An example of applying a task-based innovation process to academic research management workflow.
Identifying change drivers and developing strategy
Agencies should be embracing future and foresight work, not just for themselves but for clients too.
Book review: Everyday Communication Strategies
Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication.