Blog
The GPT-3 marketing and public relations practitioner
There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations, but make sure that you fact check. The shiny new toy is an ethical minefield.
End of term report
My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal.
Understanding the public relations market in Africa
The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.
A thank you letter to Richard Bagnall
Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations
Mastodon as an alternate media sphere to Twitter: how to get started
The first thing you need to know about Mastodon is that it’s not Twitter. But that’s a good thing.
Post COVID-19 PR recruitment boom slows but promotions accelerate
The market continues to grow with London, promotions, job hunters and freelancers all benefiting. Employers and practitioners should prepare for what's to come.
A new direction
I'm joining Stephen at Wadds Inc. Our shared passion and purpose is to deliver sustainable value and ethical growth for great people doing great things in the creative industry space.
Strategic planning for creative agencies
A new Wadds Inc. tool supports business planning for creative agencies.
Family business
Today is the first day of the second generation of Wadds Inc. We’re relaunching the professional advisory firm as a family business.
The power imbalance in the public relations pitch process
A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations.
The role of public relations in decision making: Center Parcs
Centre Parcs is a case study in how organisations make decisions that have a negative impact on their reputation.
Trip report: Climbing the three highest mountains in the UK in a week
It’s easy to get disheartened about life in the UK but there’s plenty to celebrate about its people and places.
Meet the latest Socially Mobile class of 2022
Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme.
Promoting public relations: Public Relations Council of India keynote speech
This is a keynote speach that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day.
Leadership opportunity for public relations on climate issues but must get its own house in order
PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues.
Public relations and professionalism: work to do to realise full potential
Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline.
Letter from Bled: communication warfare and the COVID-19 pandemic legacy
Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom.
The many paradoxes of public relations
Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading.
Future of local news report is a grim read
Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy.
Report finds people avoiding news and trusting it less
The news industry faces challenges building trust with its audiences and evolving its business model.