The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. 

The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth.

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.

We look forward to eight of the biggest issues for public relations in 2022.

This is a post script to my recent essay on the future of PR.

This is my annual essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed.

Today is one of my favourite days of the year. Graduation is always an optimistic, upbeat occasion.

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues.