Blog
Industry data masks human cost of COVID-19
The public relations industry has roared back from COVID-19 so why does it feel so tough?
CIPR PR in a Pandemic report tells a complex story
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners.
Future skills for public relations practitioners - World PR Day
The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development.
I’m working from home get me out of here
A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine.
Agency year ahead: a time for start-ups and scaling
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.
Managing your mental health in a second lockdown
Practitioners share personal lessons and advice on managing home and work life in a second lockdown.
COVID-19 fatigue: Why do I feel so miserable?
Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it.
Plan to live alongside COVID-19 for 2021
Organisations need to learn to live with the COVID-19 virus and plan for further waves.
After lockdown: marketing and PR agencies in recovery
The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG.
CIPR State of the Profession survey is a miss on COVID-19
The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future.
Growing out of lockdown: how to scale an agency
COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.
Personal lockdown lessons
As the lockdown is relaxed psychologist Simon Proudlock makes a personal inventory and suggests that we all should do the same.
The talent crisis to come: flexibility and inequality
No two lockdown experiences have been the same. Now employers must pick up the pieces.
PR will re-emerge from COVID-19 leaner, smarter and better connected
Koray Camgoz, PRCA head of communications and marketing, shares an uplifting vision of collaboration and community as the PR industry heads towards recovery from COVID-19.
How COVID-19 will impact PR practice and skills
COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future.