Blog
Publishers seek compensation and attribution from AI training data - AMEC survey
Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems.
Benchmark your measurement approach with AMEC tool
AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.
An open thank you letter to AMEC's Barry Leggetter
AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year.
New metric, same old flaws: AVE mutates into EMV
AVE has mutated into a new form of measurement for the digital and social age called EMV. Neither has any place in modern practice.
Fighting flawed metrics in public relations
Advertising Value Equivalent (AVE) festers as a public relations metric. It's changing but slowly.
No excuse for lousy measurement in public relations
AMEC's Measurement Month takes place in September. You should get involved if you haven’t already. The return on investment (ROI) will be high.
Performance public relations: new AMEC framework, free tools
Digging out data from silos within your organisation is critical to high performance public relations.