Blog
Book Review: Data-Driven Talent Management by Kristin Saling
Using data to put people first.
Why public relations must break its silence on gender inequality
A wave of research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
AI is moving faster than trust: what Mary Meeker missed
Mary Meeker’s latest AI megadeck is a masterpiece of charts and confidence. But the real insight lies in the questions that it doesn’t ask.
From Bernays to TikTok: the rise of algorithmic propaganda that we didn’t see coming
Edward Bernays’ ideas of persuasion and propaganda are alive and well, operating invisibly through algorithms.
Why your crisis communication plan won’t save you
Communications leaders must stop reacting to risk and start reshaping it according to Rod Cartwright’s latest report.
Dark public relations and the battle for Malaga’s soul
Public relations tactics in Malaga are being employed to undermine citizen activism, raising significant ethical and power-related concerns about the practice.
Jeff Smith’s ascent for mental health change
Jeff Smith is a mountaineer, mental health activist and co-founder of the life-saving charity big moose alongside his daughter Chloe.
Why public relations diversity efforts are falling short
Despite decades of research and a surge in activist activity, the public relations industry remains unchanged. So what’s the answer?
How corporate comms teams are managing Federal Government DEI policy reversal
The corporate communications function faces the task of repositioning company DEI policies while balancing regulatory compliance, stakeholder expectations and organisational values.
The voices of missing women (and men) in public relations
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions.
In search of the Missing Women in public relations
A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career.
How the CCO became the most dynamic role in management
A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role.
Salaries hold steady in 2025 as industry navigates political and economic shifts
Data published by recruiter Reuben Sinclair suggests that the market for salaries in public relations and communications is flat except for entry-level roles where the industry is adopting living wage standards.
Book review: The Company and the Activist Going Beyond PR
Sometimes a book comes along that’s bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book.
PRCA pitch framework aims to fix ‘broken’ pitch process
The UK’s public relations trade body has launched a new management framework to overhaul the "broken" PR pitch process, aiming to address widespread issues of budget uncertainty and resource waste.
How companies survive crises through capability and character
What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it.
New award scheme recognises £457 million market of 8,000 practitioners
Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the £457 million sector of the public relations industry.
AI systems reinforce traditional media's role in corporate reputation
Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management.
The AI reality gap in corporate communications and public relations
There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams.
Book review: Strategic Reputation Management
In her new book Strategic Reputation Management, crisis communications expert Amanda Coleman argues that reputation is earned and not managed.