If the PR industry measured its work properly it would be able to charge more and pay better.

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.

AVE has mutated into a new form of measurement for the digital and social age called EMV. Neither has any place in modern practice.

AMEC's Measurement Month takes place in September. You should get involved if you haven’t already. The return on investment (ROI) will be high.

Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.