Blog
Corporate affairs shifts from reputation management to strategic growth driver
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty.
European Communication Monitor: a 15-year retrospective
The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.
Accidental managers
Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice.
Using AI in tactical and strategic applications in public relations and management
AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications.
Study calls for a more socially conscious approach to public relations
A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.
Identifying change drivers and developing strategy
Agencies should be embracing future and foresight work, not just for themselves but for clients too.
How do you solve a problem like proving the value of public relations to management?
A fundamental public relations problem lies at the heart of public relations practice.
Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.
An A to Z guide to marketing and PR agency management
Agencies are straightforward organisations to manage. It’s no more complicated than A to Z.