Blog
AI systems reinforce traditional media's role in corporate reputation
Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management.
Corporate affairs shifts from reputation management to strategic growth driver
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty.
Navigating purpose and polarisation in corporate communications
A new Wadds Inc. report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation.
Exploring the modern corporate communication function
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and contribution to organisations. It reports on the factors that determine effectiveness.