Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement.

There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Announcing a new PR award scheme because it’s an area in which the industry is under served. You’ll undoubtedly have suggestions for categories.

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation.

Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work.

The PRCA presented me with an outstanding contribution to digital public relations award at a ceremony in London last night. I've dedicated it to my Mum.