Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems.

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications.

A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled.

A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap.

The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.