Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity.

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance.

The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.

A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations.

A fundamental public relations problem lies at the heart of public relations practice.

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.

Here are 20 topics bridging academia and practice that would make the basis of excellent dissertations for media and public relation students.