Agencies should be embracing future and foresight work, not just for themselves but for clients too.

The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021.

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar.

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.

The value of the PESO framework as a planning tool for marketing and public relations (PR) lies in the integration of different forms of media.

It's important to plan your social media campaign before you start posting content. Here's how.

Public relations is a powerful tool for a start up to raise its profile and build relationships. It can help prove the viability of a product or service and build a business model.

Making a business case for investment in social media is straightforward. It’s best practice public relations.

Public relations is becoming increasingly data driven. That’s a good thing.

A free tool from Facebook is useful for helping to characterise audiences or publics.