Blog
The power imbalance in the public relations pitch process
A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations.
How to increase your media relations pitching success
Analysis of 400,000 email media pitches has found that brevity is the key to success.
Pitching for pants
I’ve been asked to help a startup recruit a PR agency partner. Here’s the brief. Let me know if you can help.