Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report.

If you’ve worked in the public relations over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems.

Analysis of 400,000 email media pitches has found that brevity is the key to success.

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive.

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches add huge value for time pressed journalists. Views are the most common measure of success for publishers.

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.

Absolute answers on the impact of General Data Protection Regulation (GDPR) on public relations are hard to come by especially from database vendors. It's an issue I shared recently with ResponseSource founder and chairman Daryl Willcox.

Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders.

Structural change in the news media from print to digital has taken more than 20 years to play out.