Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.

We hosted an event at Ketchum last week to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation.

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse.

Advertisers that breach consumer protection law online when working with influencers are under greater scrutiny than ever.