This is a post script to my recent essay on the future of PR.

This is my annual essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed.

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations.

Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress.