Blog
How can we level up regional public relations in the UK?
The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth.
Insights for nothing and KPIs for free?
Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning.
Conservative Party in dodgy postal vote Google ad data capture
The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture.
Understanding the market for social media and web listening tools
A new Forrester report explores the application of social media listening tools and characterises the market.
13 planning insights from Ofcom's children and parents media report
I’ve read the latest 230 page Ofcom report so that you don’t have to. It reports on children’s media literacy.
Facebook knows more about you than your mother
A free tool from Facebook is useful for helping to characterise audiences or publics and understand demographics and behaviours.
10 planning insights from Mary Meeker’s Internet Trends 2016 report
There’s lots to learn for media, marketing and public relations from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere.
10 ways to use data in public relations
Public relations is becoming increasingly data driven. That’s a good thing.
21 public relations planning insights from Ofcom Media Use and Attitudes report
Ofcom’s latest report should be part of your marketing, media or public relations planning armoury.