A market gets the tools that it deserves.

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption.

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches add huge value for time pressed journalists. Views are the most common measure of success for publishers.

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution.

Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.