Capabilities
Advisory
We offer professional advisory services for agency leaders and communication teams working either as a consultant or non-executive director.
Insights
We provide data gathering, insight and reporting on business issues related to strategy and management communication and help influence policy makers.
Community
We deliver a series of networks and events for public relations practitioners and agency leaders to support networking and learning and development.
CASE STUDIES | Advisory
3THINKRS | development of a marketing platform and support with growth and metrics
BHM–UK | launch of Nigerian agency to support international development, and explore investment opportunities in Asia and US
Brew | supporting digital agency focused on the pub and hospitality market with the marketing development of a software as a service product
Clearly PR | supporting the founder of a regional B Corp agency in building a differentiated B2B proposition and sustainable platform for growth
Don’t Cry Wolf | evolution of a public relations agency into a creative agency business model. B Corp leader breaking ground in commitment to biodiversity and governance
The Family | creating a new agency holding company model and supporting the development of agencies within the group with business planning and key metrics
Hard Numbers | a project with the senior leadership team to address scope creep and profitability in key accounts
Magic Digits | supporting founder with sustainable growth
PR Agency One | the development of an innovative agency incubator and support for business planning and metrics
PR Superstar | developing new revenue opportunities for a publicist and support for planning and metrics
Resonance | scaling and managing growing pains in a B2B technology public relations agency
Reuben Sinclair | helping manage the evolution of recruitment agency from a traditional recruitment model to recruitment as a service
Story Comms | support for development of corporate punk proposition and creation of studio and video capabilities
Strike | supporting the transition from a freelance proposition to the creation of a sustainable agency business
Vixen | fast growth digital agency focused on voice, development of processes and structures to support scaling
CASE STUDIES | Insights
COVID-19 agency start-up report | a study of 100 public relations agencies that launched during the COVID-19 pandemic with profiles of some of the fast-growing agencies. Read more.
Government Communication Service COVID-19 Communications Advisory Report | a study of the opportunities emerging from COVID-19 for management communication, working with CIM, CIPR, IoIC, and PRCA. Read more.
NHS COVID-19 review | a review of the COVID-19 response by a community of communication professions working Primary Care Trusts in the North of England, exploring lessons for integrated healthcare.
PR Council Toolstack report | a review of the tool stacks used by 50 US agencies, with productivity and workflow lessons for practice. Read more.
ESG opportunities for public relations | a report on the Environment, Social and Governance (ESG) for public relations as society emerges from the pandemic. Read more.
Understanding the impact of AI on public relations | A management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Read more.
CASE STUDIES | Community
Socially Mobile | improving the earning potential and levelling up opportunity for public relations practitioners via an executive education platform.
PRogress | a peer to peer network, inspirational speakers, and learning and development opportunities for independent agency leaders.
WaddsCon | a monthly event and online community of practice of more than 2,500 practitioners, including a weekly newsletter.