A new study shows most colleagues still don’t know what communications does. Here’s how to fix the gap.

As trust in legacy news wanes, influence is building in creator-led channels. Institutions lend authority, but personalities drive reach and, critically, trust.

The Onclusive 2026 Outlook reports on a sector finally confronting uncomfortable truths - from ROI-shaped leadership expectations and an AI-fuelled evolution.

A European study of public relations practitioners suggest AI cultural issues override technology issues.

A new report proposes visibility as a form of activism to challenge gender inequality.

AI isn’t a revolution in public relations. It’s a moment of reckoning.

A new guide promises to make accessibility achievable for time-pressed communicators.

A 2025 UNGC-Accenture CEO Study reports a near-universal belief in the value of sustainability. So why aren't we making greater progress?

Public relations is opening markets, shaping strategy and building organisational resilience.

Our industry is at a crossroads. We already know many of the answers to the questions that hold us back. What’s missing is action. That must change.

180 down, 820 to go - data collection is a slog. Your contribution to my PhD research project will help shape how our field is recognised.

Trust is measured, tracked, endlessly debated and yet often misunderstood. It should be the foundation of everything that we do.

Small agencies deliver some of the UK’s most powerful creative work yet too many are being held back by late payments.

Public relations realises its potential when it steps up as a leadership compass and helps shape decisions rather than communicating the outcomes of decision-making.

What if one line in a job ad could make your hiring fairer and your workforce more diverse? Listing a salary in a job ad is the startpoint.

An important story of how a former agency creative director was empowered by prioritising values-led decisions, creativity and wellbeing over corporate compliance.

As we race to adopt AI, we’re at risk of leaving people behind. Real people, with real experiences, many of whom face daily barriers because of who they are.

Arlen Pettitt, our first guest editor of the summer, shares his family’s fight for a fairer future in special education.

AI-powered answers are replacing search results. Public relations needs to respond. It’s time to understand, adapt and lead.

The Horizon IT scandal exposed a catastrophic failure of corporate communication, where denial and spin were prioritised over truth and accountability.