The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.

Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.

A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation.

Dr Alenka Jelen-Sanchez is gathering practitioner stories to record the impact of Covid-19 on the PR industry. Could you help?

The annual Edelman Trust Barometer 2020 is a grim read. Trust in institutions has reached a new low in the UK. However Ipsos MORI suggests that the issue is far more nuanced.

Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance.

Thirteen percent of adults in the UK do not use the internet. It’s a figure that remains unchanged since 2014 according to Ofcom.

What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend.

Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit.

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor.

Fake news, business models and platform disintermediation are all issues raised by a report on the news business.

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report.

Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress.

I’ve read the latest 230 page Ofcom report so that you don’t have to. It reports on children’s media literacy.

The PRCA Digital Report is a benchmark for how the public relations business is getting to grips with digital and social forms of communications.

The Reuters Institute Digital Report 2016 reports on the ongoing decline of traditional news media and its uneasy relationship with digital platforms.

A free tool from Facebook is useful for helping to characterise audiences or publics and understand demographics and behaviours.

European researchers have spotlighted challenges facing public relations agencies and teams in the tenth edition of the European Communications Monitor. ​​​​​

Ofcom’s latest report should be part of your marketing, media or public relations planning armoury.