Where are you heading after Twitter / X?

Twitter’s new policy paper raises more questions than it answers

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.

Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations.

Anyone can make and share a Twitter Moment. It's a great way of sharing user generated content from a community.

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse.

Happy birthday Twitter. The social network remains a work in progress but is adored by hardcore users.