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How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter
A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.
How to use paid media as part of an integrated PESO campaign
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.