Blog
New Brandwatch Social Panel tool for virtual focus groups
Brandwatch adds virtual focus groups to platform with Social Panels.
Trio of tool deals points to increasing application of machines in PR
Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable.
Brandwatch and Cision: a story of two sides of the impact of technology on PR workflow
Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.
Exploring the future impact of the internet on our relationship with organisations
This is a summary of a presentation that I gave at Brandwatch’s European Now You Know user conference in London, UK.