Blog
How COVID-19 will impact PR practice and skills
COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future.
PR found wanting by the general public and other professions
A lack of professional standards and engagement with the public, business, government, media and NGOs are the root cause of a trust deficit in PR.
More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism
This is a post script to my recent essay on the future of PR.
Future of PR: 2020 edition
This is my annual essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed.
Your audience with the public
An essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years.
What is public relations?
A description of modern public relations practice and a vision for the future.