Blog
New book: AI tools for public relations
The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.
Impact of COVID-19 on NHS comms
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.
PR industry resilient but COVID-19 leaves significant human cost
The latest #FuturePRoof practitioner survey is a tough read. It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit.
BAME voices takeover #FuturePRoof for fourth book
Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. I caught up with some of the contributors to talk about the future of our profession.