This one-day online course examines how the role of corporate communications and public relations is being reshaped by structural change rather than incremental skills development. Drawing on academic research, industry data and practice-based evidence, the programme reframes communications as a management discipline focused on sensemaking, governance, behavioural insight and organisational legitimacy.
This one-day online course examines how the role of corporate communications and public relations is being reshaped by structural change rather than incremental skills development. Drawing on academic research, industry data and practice-based evidence, the programme reframes communications as a management discipline focused on sensemaking, governance, behavioural insight and organisational legitimacy.
The course is designed for senior practitioners who are under pressure to demonstrate strategic value, manage AI-related risk, navigate volatile external conditions and sustain capability within their teams.
