On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media.


They discuss:

• Scotland as a buzzing, competitive PR hub delivering outcomes for global brands

• Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business

• The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech

• Imperfection in the journey to growth

• Talent as the engine to a business and the importance of creating a culture of trust and empowerment, with strong communication at the core

• The IoD offering a network of like-minded business owners and as a source of professional development around company direction