Blog
Why trust in public relations is more than a barometer
Trust is measured, tracked, endlessly debated and yet often misunderstood. It should be the foundation of everything that we do.
Small agencies, big impact, but only if we get paid on time
Small agencies deliver some of the UK’s most powerful creative work yet too many are being held back by late payments.
"Don’t fence me in": Public relations beyond the bounds of management
Public relations realises its potential when it steps up as a leadership compass and helps shape decisions rather than communicating the outcomes of decision-making.
Pay gaps start with silence
What if one line in a job ad could make your hiring fairer and your workforce more diverse? Listing a salary in a job ad is the startpoint.
You are freer than you think
An important story of how a former agency creative director was empowered by prioritising values-led decisions, creativity and wellbeing over corporate compliance.
In an age of AI, public relations needs more humanity, not less
As we race to adopt AI, we’re at risk of leaving people behind. Real people, with real experiences, many of whom face daily barriers because of who they are.
Understanding special educational needs
Arlen Pettitt, our first guest editor of the summer, shares his family’s fight for a fairer future in special education.
How public relations can lead on AI visibility
AI-powered answers are replacing search results. Public relations needs to respond. It’s time to understand, adapt and lead.
The Post Office Scandal: A masterclass in strategic communications failure
The Horizon IT scandal exposed a catastrophic failure of corporate communication, where denial and spin were prioritised over truth and accountability.
AI is improving NHS communications practice, but adoption remains uneven
AI is transforming NHS communications, but investment is needed to improve access, capability and governance.
Leadership means confronting the systemic measurement crisis in public relations
The launch of the Barcelona Principles 4.0 gives us a fresh opportunity to confront an old truth: it’s time for an honest conversation about AVEs.
How the news power shift is impacting corporate communications
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking traditional media.
How Barcelona 4.0 puts strategy at the heart of public relations measurement
The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.
Agency growth is local, specialist, independent and small
The UK public relations agency sector is growing, but not in the areas you might expect.
Book Review: Data-Driven Talent Management by Kristin Saling
Using data to put people first.
Why public relations must break its silence on gender inequality
A wave of research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
AI is moving faster than trust: what Mary Meeker missed
Mary Meeker’s latest AI megadeck is a masterpiece of charts and confidence. But the real insight lies in the questions that it doesn’t ask.
From Bernays to TikTok: the rise of algorithmic propaganda that we didn’t see coming
Edward Bernays’ ideas of persuasion and propaganda are alive and well, operating invisibly through algorithms.
Why your crisis communication plan won’t save you
Communications leaders must stop reacting to risk and start reshaping it according to Rod Cartwright’s latest report.
Dark public relations and the battle for Malaga’s soul
Public relations tactics in Malaga are being employed to undermine citizen activism, raising significant ethical and power-related concerns about the practice.