8 areas of work in progress for the future of PR #GorkanaNewWorld
Media intelligence firm Gorkana brought together Telefónica’s Paul Fabretti, Domino’s Sarah McGhie, Golin’s Neil Kleiner, Threepipe’s Farhad Koodoruth, and myself at the British Museum yesterday to discuss the collision course between advertising, digital and other disciplines. During a lively debate the panel discussed data, evaluation, measurement, paid media, social, skills and, other issues. Here’s a summary of the conversation thanks to people that shared their views about the event on Twitter using the hashtag #GorkanaNewWorld.
