Ketchum’s leader on leadership communication: drawing as storytelling
Ketchum produces an annual analysis of leadership communication by leaders. We seek out the viewpoint of 6,000 people in 12 countries. The result is called the Ketchum Leadership Communication Monitor.
Here’s our leader Rob Flaherty telling the story of study via a drawing. As a form of leadership communication I think that it’s excellent.
Here are the highlights of the study.
- Leadership and leaders’ communication remain firmly in crisis: Just 24 per cent of people around the world believe leaders overall are providing effective leadership. And with open communication taking the number one spot for the second year in a row as the most important attribute of effective leaders, the 24 per cent fall in leaders’ communication performance gives real pause for thought.
- Business leaders come out top on accountability and long-term thinking, with politicians bottom on both: While the business community’s superior performance is very relative (only 34 per cent rate business chiefs as effective leaders), the world of politics may have something to learn from the business community.
- Poor leadership directly hits sales: In 2012, 60 per cent of people boycotted or bought less from a company due to poor leadership behaviour, with negative leadership perceptions creating a far greater drain on sales than positive perceptions enhance them.
- Employees outrank the CEO as credible corporate ambassadors: CEOs come a lowly sixth in the list of credible sources of information on a company. By contrast, employees who people know are the single most plausible ambassadors, making effective employee engagement more critical than ever.
- Gen-X marks the spot: An overwhelming 62 per cent of people are looking beyond the baby boomers to leaders aged 35 to 50 to take over and define the future. Just 10 per cent are pinning their hopes on 18 to 34 year-olds
- Take if from the techies: On every measure – leadership, communication and accountability – the technology sector leads the way, enjoying a 14 point gap over its nearest rival on leadership prowess and providing an interesting model for others.